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SPH Inks Contend With Samsung To Advertise Appendage Frontiers

en sonuFirms contract memo of apprehension to inflate partnership
Users en sonu of fresh Samsung smartphones, tablets and telly sets bequeath before long be capable to take appendage newspapers on The Strait Multiplication and Lianhe Zaobao apps already downloaded on their devices when they gravel them.

They derriere as well catch their newsworthiness and euphony fixture through with SPH Radio receiver app likewise preloaded on their unexampled Samsung gadgets.

Below a newfangled wide-ranging agreement, users of Samsung's products pot besides bask run subscriptions to media subject matter from Singapore Mechanical press Holdings (SPH), while the media party is looking to borrow the Samsung Give roving notecase on its platforms.

The two-twelvemonth memorandum of savvy betwixt the two organisations was gestural by SPH primary executive Ng Yat Chung and Samsung Electronics Capital of Singapore President Shelton Jackson Lee Jui Siang at the SPH Intelligence Pore in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", aforementioned a argument.

Calling it a "strategic partnership", Mr Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a unattackable coaction with SPH anterior to the agreement.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

CROSS-SELLING
Both companies wish research cross-marketing for each one other's products to their several customers, with plans to make for in concert on collective societal obligation projects.

Another potential arena of quislingism is on fresh technologies so much as virtual technologies to pursue millennials.

SPH bequeath besides sustain Samsung by victimisation its media solutions and data analytics capabilities to affiance with customers.

SPH surrogate principal executive director Anthony Tan, who witnessed the signing, said with many populate consuming substance on their smartphones and tablets, SPH straight off has to mould with partners care Samsung to recollect of originative ways to hire its consultation.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.